Is my loudest message also the hardest for me to hear?


Today I was talking to a friend about the consultation business he wants to develop. He is passionate about helping people envision their greatest potential and then develop a practical action plan to fulfill it. Any real-life person, business or scenario I gave him, he would detail to me his assessment and advice to help them fulfill their wildest dreams.

Until I gave him the scenario of himself.

Once the subject was himself, he lacked assessment and solutions. He lacked excitement. It was then I realized that his greatest purpose is his greatest challenge.

Why do we give the advice we do? Our subconscious is remarkably powerful, more powerful even then our own conscious will. It listens to and obeys us, and it reminds us when we’re not obeying our own conviction, decisions or beliefs. It also is more connected to our eternal spirit, maybe more so than we realize. Since science only accounts for “subconscious,” much of what we call subconscious may actually be spirit. And our spirit is what is ultimately most in tune with God–our source of purpose and destiny.

So wouldn’t our subconscious be a supremely important voice in guiding our lives? We act like it would, since we expect it to remind us not to forget our keys and to keep us breathing. We put the greatest demand on our subconscious, yet we give it the least of our attention.

The loudest message in our heads–the one we preach in the shower, lecture our kids with, and would like to give a piece of to those we get angry at–may very well be our own subconscious reminding us of the commands we’ve given it (of morals, values and wisdom). So if we hear the message loudly to others, chances are that we should be hearing it for ourselves. Chances are we need it to fulfill our greatest potential.

So whether our purpose creates our struggle, or our struggle creates our purpose, one summary remains the same: our purpose and our struggle match. The medicine we are offering others is the exact medicine we need. We either learned it because we need it, or we need it because we are going to give it to others; either way we need it.

If you have ever wanted to give someone a “taste of their own medicine,” they probably are already giving it to themselves. Their own subconscious was probably trying to give it to them, and instead of receiving it first, they turned around and gave it to you.

You’ve heard the phrase “The loudest in the room is also the weakest.” It may seem true, at first, but take a closer look. Perhaps they feel the need to preach the message because they are hearing it so loudly themselves. At some point, they’ve taught their subconscious that their message is true. They’ve given the command to their subconscious, “Support this idea. Live like this.” That’s the first part of the equation. The second part is that after teaching their subconscious, they have either disobeyed it themselves or they believe they have disobeyed it. They’re subconscious is trying to signal them to get back on track with their own beliefs. Instead… they’re preaching the message to others.

To expect others to live a specific standard is to expect yourself to live that standard. If you are failing the standard, you may be coming down hard on others…. but ineffectively. The first step is to take your own medicine. The second is to believe that you are and can continue to be who you also expect others to be. Then your life will be the words you are telling others… and suddenly the words will become unnecessary. Your own life will speak the message that once made you “the loudest in the room.”

My friend needed to hear that he is not aimless. That he has incomprehensible potential and that he can fulfill his dreams. That a practical plan will do the trick. And he needed a practical plan.

Today we turned the tables, and made my friend his first client. He assessed himself, and gave himself a practical plan. Today.. he “took his own medicine,” and we’re ecstatic that he did! He has always been an exceptional influence to others of how to live a high standard. He has always been able to ask the right questions, to get people thinking bigger and believing in themselves. And he has always been able to see many angles to the same story. Now, he has himself as his first working model, his first customer testimonial, of how his beliefs, inspiration, and life standards can dramatically improve a persons success. Now he is living his message, and speaking it is just a natural byproduct.

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